3x MENS GROOMING AWARD WINNERS:

AWARD-WINNING MVP BEARD PENCIL AT-HOME DEMO - Rocky Collins

"I lost my hair due to hereditary balding when I was just 24 years old. As someone from the inner city - confidence was rooted in our hairlines, fades, and deep waves. Without those things, I didn't want to be seen. Finding male-focused cosmetics helped me regain that swagger. I could choose - with absolute certainty - how I wanted to be reflected in the world. Unapologetically as handsome as I want to be."


💎 Lineup, Fill in, Brush to Blend
💎 Waterproof + Sweat Resistant
💎 No Smudging on hands or clothes

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#1 HAIRLINE QUICK FIX TUTORIAL - Marc R

"I decided to buy two. I currently have an inverse widows peak that I treat with growth oils but that takes time. It also doesn’t help that I do Photoshoots regularly. In came the beard pencil and it made all the difference. It blends nicely with my natural hair giving off a straight full look. I highly recommend this!"

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BARBERS TOP CHOICE MVP BEARD PENCIL TUTORIAL - Master Barber Nick Romero

"These CALI HNDSME beard fillers are really good. I'm a barber. I used the black one on myself and the brown one on a client. I've used many different pens, I've used different shades of sprays and all that but this looks pretty real and natural. I like it. I even like the brush on the end to help you brush it in. Good job Cali!"

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What Are Beard Pencils + How Do You Use Them?

"To break down this latest trend in the men’s beauty space, we chatted with Rocky Collins, owner of CALI HNDSME, who boasts one of the most popular beard pencils on the market as part of his skincare line’s debut collection." (via AskMen.com 2022)

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SKINCARE PRODUCT REVIEW - Egylt Ali

"Even as a guy that doesn't really care about skincare, I can't stop using this. IT WORKS. Face washes, moisturizers, etc were never really in my thought process before. But this makes my skin look WAY DIFFERENT. I can't stop using it. Cali Hndsme is the go-to product. If you don't have it, I'm telling you that you need to get it right now"

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SKINCARE PRODUCT REVIEW - Jason M

"Since I've started using this 2-3 months ago I've been getting compliments on my skin and I've seen a big, big difference. It's amazing. I stand by this product. Who needs an IG filter when you use CALI HNDSME? This product has really changed my life. It’s skincare made easy but more importantly effective! The only downside is that I didn’t begin using it sooner"

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SKINCARE PRODUCT REVIEW + TUTORIAL - Furillo Star

"Look what it did! You can literally see the difference bro! With using this I instantly see the changes in how my face looks. Like I cannot wait to post this video so y'all can be like 'yo, you can literally see the difference'. It's crazy. I use this every single day. I'm not cappin'."

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Text 'HNDSME' to 833-207-1665

15% OFF your next order + Exclusive deal codes

BEHIND THE BRAND: SHOP TALK W/ ROCKY COLLINS

Founder/CEO Rocky Collins sits down for a chat about his background, how he built the CALI HNDSME brand, and why skincare is ultimately one of the most necessary essentials.

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